We don't specialise in channels. We specialise in consumers. Our philosophy won't allow for anything less.

Because when you build your campaigns around the consumer, when it's about Me, you can't specialise in just one channel. Consumers aren't specialists. They don't wake up in the morning and think "I'm only going to use digital media today!". They'll spend their day walking past posters, listening to radio adverts, clicking on funny cat links or sitting through the adverts in their favourite TV program.

So it's not up to us to choose which channel we prefer. In fact it's not entirely up to you, either. It's up to your consumers. That's why, for us, integration isn't an end in itself, it's a means to an end.

What does 'It's About Me' mean? It means the consumer comes first.

"Tell me something I don't know," you're thinking. And you're right. Companies have been saying it for decades. But our approach is unprecedented in its strategic impact. It's a philosophy that could only exist in a digital, interactive, information age; it's an approach to business that turns the traditional model on its head; it's about helping customers to buy rather than helping businesses to sell; it's about understanding the recent shift in the balance of power between business and consumer.

In our consumer democracy, your brand is an ever-evolving amalgam of opinions and anecdotes fed by multiple, fragmented touch-points. It is, effectively, uncontrollable. The expert opinions of trusted individuals and authorities now carry less weight than those of friends and family. A single blog about a bad customer experience, or a glowing review on Amazon, can change everything.

The key to thriving in this environment is to embrace it. Companies like Google and eBay don't try to control what their customers think, they respond to it. They realise that it's not about selling a product anymore, it's about building a relationship. And doing that, like any relationship, involves getting to know one another.

That's why customer data collection and personalisation are so important. It helps you see what makes your consumers different, rather than the same, meaning you can fulfil their specific needs (and, just as importantly, anticipate them).

This fundamental shift underpins everything we do at JPMH. We don't help sellers to sell, we help buyers to buy, which we think is so important it was worth saying again. It changes everything - and it's something we're very passionate about.

In fact, if you let us, we'll go on for hours about it. If it sounds interesting, get in touch now and see what we have to say.

We think JPMH is a great place to work. We employ talented, creative, hard-working people and encourage them to speak their minds and express their abilities. We work on diverse and challenging projects for a varied and ever-growing list of clients. We live in a converted warehouse in London Bridge surrounded by all the exposed brick- and ironwork you'd expect.

Flocks of JPMHers can often be spotted frequenting the local drinking establishments or taking advantage of the nearby 5-a-side football, squash, gym and other facilities.

If you think you'd fit in, we'd like to hear from you. We'll glance at your CV and have a quick root through your portfolio, of course, but what we really want to know is whether you're a JPMH kind of person. To that end, we've spent literally minutes creating the latest in advanced psychoanalytic recruitment tools...